Staff

Kristelle Siarza, Volunteer Executive Director

Kristelle Siarza is the Founder and Volunteer Executive Director of the Asian Business Collaborative. Kristelle is originally from San Francisco, California. As a business executive, non-profit founder and entrepreneur, Kristelle has over a decade of experience in digital communications and leadership. Prior to founding ABC, Kristelle founded Siarza Social Digital, a digital marketing firm whose award-winning campaigns have received local and national recognition. Kristelle has been recognized for being a pioneer in marketing and leadership through Albuquerque’s 40 Under 40 Award, as well as the 2016 Diverse Business Leader Award, 2019 Top CEO, and 2019 Women of Influence Award. As ABC’s Executive Director, Kristelle channels her passion for serving the API community and her robust expertise in business management to strengthen the API business community in New Mexico. Kristelle’s hobbies include golfing, video games, makeup, making TikToks of her cat, and ballooning.